For Dr. Sarah Kunin, the decision to establish her own private, primary-care practice came down to one simple reason: providing better patient care. As healthcare grew increasingly corporatized and burdened by bureaucracy, she felt her patients were being lost in the shuffle.
“Patients couldn’t reach our office when they called,” Dr. Kunin recalled, referring to the call center used by her former employer. “Now, when patients call, they can speak directly with our staff, and we can take care of them right away.”
In 2023, Dr. Kunin opened Oxmoor Medical Group in Homewood, restoring a sense of personal connection to modern primary care. With the help of friends and family, her vision for a more compassionate, accessible clinic quickly took root. She hired two nurse practitioners, and her father — and longtime mentor — Dr. James Abroms even came out of retirement to lend a hand.
“It’s great to come in,” Dr. Abroms said with a smile. “I get to work with my daughter and see some of my old patients, who are really more like friends. It’s been wonderful.”
Nurse Practitioner Kelly Herring, who joined the practice when it first opened, has watched Oxmoor Medical Group grow steadily over the past two years.
“Everyone benefits from primary care and preventative medicine. Being able to observe and trend a patient’s progress is so fulfilling,” Herring said. “I also enjoy collaborating with Dr. Kunin and I appreciate her passion for taking care of patients.”
To meet the increasing demand, Nurse Practitioner Erin Rosier joined the team just over a year ago.
The journey to private practice began in 2022, when Dr. Kunin approached her brother, David Abroms, an accountant and entrepreneur, about taking the leap. The goal was to establish a thriving, traditional, insurance-based primary care office that could remain financially sustainable while giving patients the kind of personalized, attentive care they deserve.
While some cautioned against it, citing the challenges of operating a small private clinic in today’s complex healthcare landscape, Dr. Kunin remained undeterred. “My first and foremost priority was improving patient care,” she said. “To do that, I knew we had to go independent.”
At the start of 2023, David moved back to Birmingham to help open Oxmoor Medical Group. Now the clinic just celebrated its two-year anniversary.
Dr. Kunin credits the practice’s success to its dedicated staff — many of whom have been on staff since her father ran his private practice at the same location — and to the loyalty of their patients. “Practicing medicine here is such a privilege,” she said. “Our patients make it all worthwhile.”
While Dr. Kunin is now limiting new appointments to family members of existing patients, Practitioners Herring and Rosier are both currently welcoming new patients to the practice. Oxmoor Medical Group accepts all major insurance providers.
