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A Mountain Brook Village boutique: Impeccable Pig pegging trends

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Photo by Madison Miller.

Everyone is part of the family at The Impeccable Pig. That’s why the store’s manager, Courtney Williams, loves her job.

After graduating with a design degree, Williams began working in the fashion industry at a bridal shop in Nashville. When The Impeccable Pig opened a location there, she seized the opportunity and found a place to call home.

“I haven’t wanted to leave the company,” Williams said. “They’re great people to work for. They push you to want to do better and be more.”

The boutique began as a home store with some clothing items in Dallas, Texas. Mother-daughter team Jenny Correa and Laura Robbins began selling more clothing items at the store until that eventually became its main inventory. 

Although there are now 14 locations nationwide, the family attitude remains the foundation of each store. 

“It’s less of a pressure to sell, but more of a [pressure to] get to know someone and make a friend,” Williams said. “Make it feel comfortable for them.”

Williams recently moved to Birmingham when the store decided to open a new location in Mountain Brook Village. Since opening in mid-July, Williams and the store have been happily adjusting to the new environment.

“Everyone’s more community-based. I’m not used to that, but I love it. You still have to try to accommodate as much as you can,” she said.

The store offers clothing for women of all ages. Typically, its most frequent customers are in their late teens to mid-40s, but the store has found pieces for many middle school-aged girls and women in their 80s in the Mountain Brook community. 

“I think that’s another part I like about it,” Williams said. “It’s so diverse and fun. You get something new.”

Although their pieces are sent from their corporate merchandisers, Williams and her employees make staying on top of trends a priority. Recently, a shift from Aztec prints to Western influences has been popular, Williams said, sporting short metallic cowboy boots herself.

“That’s what I’m really into,” she said.

The Impeccable Pig tries to style each customer and offer help one-on-one. They have also begun organizing outreach events, which allow customers to donate to a local cause or charity while shopping in their store. During these events, a percentage of proceeds is donated to the community. They can be organized by customers or local organizations and can be private or public.

“I’m always looking for people to partner with or [to] give to a charity,” Williams said. 

Williams is committed to the future of The Impeccable Pig and looks forward to its growth in the community.

“I can see more of a future,” she said. “I can see a career ahead if I just stick with it for a few more years.”

The Impeccable Pig

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