Birmingham Zoo receives National Marketing Excellence Award

At the annual Association of Zoos and Aquariums Conference last month, the Birmingham Zoo was honored with the National Marketing Excellence Award in front of more than 2,000 peers and colleagues. The Zoo was recognized for its outstanding marketing, advertising and public relations campaign in promotion of the Kiwanis Giraffe Encounter. The Kiwanis Giraffe Encounter opened on April 25, 2012, and is recognized as one of the largest giraffe habitats in the Southeastern United States.

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