Bromberg’s to continue community tree tradition

Bromberg’s jewelry store in Mountain Brook Village is getting the town the same Christmas gift it gave last year: a 30-foot Christmas tree.

The tree, which typically arrives the day before Thanksgiving, takes two to three days to light, but has been a Mountain Brook tradition for about a decade.

Third-generation owner Ricky Bromberg said putting up the tree seems like such a natural part of the holidays that he can’t quite remember exactly how long it’s been, but that it’s one of his favorite traditions.

The trees come from a tree farm in North Carolina, and while he said you can’t get a twin of a tree, Bromberg said they always try to get the best.

“I anticipate it will be as beautiful as it has ever been,” he said.

The tree stays lit from right after Thanksgiving until New Year’s Eve, and in addition to anchoring the village’s decor, residents are often seen taking photos in front of the tree.

Last year, Bromberg’s decided to turn the photo-taking tradition into a competition, inviting the community to share their tree photos on social media with the hashtag #brombergsjewelry. On Christmas Eve, the company awarded a $500 gift certificate to one of the photographers.

Bromberg said they plan on doing the campaign again this year, and encouraged photo takers to share their tree shots with the same hashtag, #brombergsjewelry.