Photo by Erin Nelson.
Sarah Robinson, founder of HUM Executive Concierge Agency, provides clients with executive concierge and lifestyle management in Birmingham, Mountain Brook, Homewood and Vestavia Hills.
If you ever find yourself wishing you had an extra set of hands to help with the day-to-day tasks of life, a new business recently launched to do just that.
After spending 20 years working as a personal advisor and corporate business consultant to global C-suite executives, Edgewood resident Sarah Robinson learned that the most important thing is having the freedom to focus on who and what matters most.
“I've witnessed firsthand the deep desire of busy professionals and community leaders to be fully present with their families while remaining highly dedicated to their work,” Robinson said. “I feel like all of the business experience and life experience of things I’ve gotten to do have fed into being able to see how this business can really succeed as a service to other people.”
She recently launched HUM Executive Concierge and Lifestyle Management Agency to make that freedom available to more people. Her goal is to handle details and allow her clients to bring balance and ease to their work, home and life.
“People are struggling and are so overwhelmed trying to manage way too many things,” she said. “Their quality of life and well-being is suffering from what they do in the world.”
Robinson grew up in Evergreen and moved to the Mountain Brook area when she was 15. She is a graduate of Altamont and member of Mountain Brook Baptist Church and lived in a handful of cities before coming back to the area to raise her children.
After discussing the concierge concept with a friend, Robinson researched similar businesses in other cities and came to realize there wasn’t anything like it in the Birmingham area.
“Few people are doing parts of it, but this whole all encompassing one-stop place to get all the kinds of support you need, I could not find,” she said. “Being an entrepreneur at heart, when I see a great business married with great business opportunity with something I think is super fun. … I understand what it takes to make all those pieces come together.”
The more Robinson talked to people about the concept, she saw their excitement and her own growing.
“I love giving people that freedom and bringing back that balance to work and home and just life in general, and helping people bring back the enjoyment of their day-to-day life,” she said.
After Robinson began to look at the concept in January, HUM Concierge was up and running in March. Robinson said their services are for anyone, from a busy executive with kids who finds it hard to work, manage the house and run errands, to an active community volunteer on a board or a busy mom trying to do all the things.
Robinson has a “bench” of people with different skill sets that she pulls from to help in specific situations, from a tech guru who can set up new computers and create a smart home, to another who is skilled in helping seniors with their needs. However, she still does a lot of the jobs herself in order to build the right systems and processes for her client base.
She offers a free consultation call with her clients to discuss their priorities and what they want their life to look like and what they can hand off to achieve those goals. She describes it as “a life coach with services.”
“We are creators of time for our clients,” she said.
Options include purchasing hourly packages of 5, 10 or 15, which can be used over a 90-day period. Membership packages are also available and bring a higher level of service and priority for last-minute things.
Robinson said her vision is for her company to be really high-touch — the opposite of a nameless, faceless app. She wants to build relationships with her clients and understand their preferences.
HUM Concierge is currently serving clients in Birmingham, Mountain Brook, Homewood and Vestavia Hills. When the demand comes in, Robinson said she will begin to expand to other areas.
“I’m just excited to see the difference we can make for people,” she said. “I want to see people being able to breathe and relax a little and be able to focus a little better, because they’ve handed off all the things that are taking up space in the back of their brain so they are able to really be present for who and what matters most.”
For more information on packages and services, visit humconcierge.com.
